Our first presentation is out now: Re.Flex – Recovery made simple. Bonus: Making-of pictures!

Re.Flex is back with great news again. We have completed another piece of this important puzzle we are working on solving. It felt like a true need to have this task checked as soon as possible. Why’s that?
Because over the last few months we have met lots of people interested in knowing more about how our product will work and how it can help their clinics. We were focused on improving the motion detection algorithm, the auto-calibration of the sensors, detecting the hardest exercises and it needed all of our attention, not just our tech superstar’s work. That’s why we neglected the product presentation. As a consequence, we found it hard to take advantage of all opportunities we had lately, due to participating to start-up competitions.
A quick review of the events we have attended in the last few months of 2016 physiotherapy sensors 2017   -Startarium (Runner up) -Get in The Ring Romania - (Winner. Qualified for the final stage that will take place in Singapore) -How To Web Conference -Chivas - The Venture 2016 Romania (Qualified for the final stage)   “Why was it hard to take advantage of all the leads and open doors we had?“ Sometimes it’s a challenge to make physiotherapists, doctors, physiotherapy clinics, investors and friends imagine how Re.Flex works and how it can change the physiotherapy industry. The sensors, web platform and mobile app used in clinics and at home, along with the interaction of the patient with the physiotherapist, are all very important things to mention in order to make people aware of the complexity of this project. To make things easier, we decided to invest time to get time. And that’s the reason why the presentation video was a must. physiotherapy solution 2017 What we needed in order to have a video presentation - The best movie director - Actors -Expensive equipment (camera, different lenses, stabilizers, lights panels etc) -A van to fit all of these in -A modern physiotherapy clinic (Thanks Gelu Cosma @ Kinetic Sport Medicine for your support) -A home with a nice lighting design for illustrating the home recovery scenes (Thanks Geami & Chichi) -Pizza and orange juice for everybody (Our CTO got to it first and we caught him) physiotherapy wearable solution 2017 -Video editing (Thanks Victor) -Color correction editing (Thanks Durac) physiotherapy -Voice over (Thanks Vlad Tomei) -Audio editing (Thanks Coty) -Generated 3D screens (We didn’t have the live visualisation ready at the time of the shooting) Thanks Radu physiotherapy technology
We stumbled upon a successful and super funny director who fell in love with Re.Flex at first sight. Radu Barbulescu is a movie and commercial director and he was first AD for two of the best Romanian movies: physiotherapy Sourse: aarc.ro Legaturi Bolnavicioase - 2006 Won the Public Prize for Most Successful Local Film at the Box-Office Won a Gopo Award for Best Actress In A Supporting Role) 4 luni, 3 saptamani si 2 zile - 2007 Nominated for a Golden Globe - Best Foreign Language Film Won 37 awards
On top of this, he won at the Transilvania International Film Festival for best script with his short movie: Dispozitiv 0068 and directed dozens of TV commercials for brands like Lidl, Oskar Superweiss and Scandia Sibiu.
So Radu offered to help us with the video and came up with a nice script that raised some eyebrows in our office. After a little fine tuning and couple of emails, we managed to finish it and make it a killer script. physiotherapy So Radu did the callout and showed up with a full team behind him: Durac (Camera operator) & Biggie (a one man army: sound and lights)
physiotherapy sensors We had the help of a professional ballerina, Ioana Macarie, and took a couple of shots during her practice. physiotherapy
Later, we booked the other members of our team and some close friends and shot the video in 2 days, within 4 filming locations. Everything went perfect and our actors and friends were at Hollywood levels.
Let’s name them now: Andreea (Patient #1 and CEO’s wife) physiotherapy Oana (Patient #2 - Our Embedded Software Developer superstar) physiotherapist Cosmin (Patient #3 - Oana’s boyfriend and future jiu jitsu blackbelt) physiotherapy Daniel (Future Bollywood professional actor, meanwhile marketing rep. at Re.Flex) daniel Now, we can proudly present our work. Re.Flex - Recovery made simple. Enjoy! What’s next? First thing we need to do now is to grow our team with a physiotherapist and two computer programmers. Think you know someone interested? Let us know and we will contact him. Until then, keep close for more updates: subscribe to our newsletter!  

We were mentioned in “10 Romanian startups to follow in 2017”

It was a pleasant surprise for us to be included among 10 of the most important startups to follow in 2017, an article published by StartupCafe.ro You can read the full story here reflex sensors physiotherapy
We believe that we couldn’t made it in this TOP 10 without the support of MVP Academy and RICAP (Romanian Innovation Commercialization Assistance Program). With their help, we managed to get feedback and assistance for building Re.Flex with a strong commercialization report, that will help us in the months to come. It was nice to see that RICAP decided to cover a quote of our CEO. Those words are describing the amazing experience we had.
reflex sensors physiotherapy MVP Academy highlighted on their home page the winning pitch of Camil Moldoveanu (CEO and Co-Founder of Re.Flex) during Demo Day, in July, 2016. Thanks! reflex sensors physiotherapy Soon we will be looking to hire a physiotherapist and two computer programmers. If you happen to know somebody interested, let us know and we will contact him. Until then, keep close. Subscribe to our newsletter to find out more about us!

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Re.Flex featured in Startarium 2016 highlights video

It means a lot having media coverage when you are a startup. Every article wrote for you and every single mention you get can take you closer to the people you need. In our case, we are looking to meet physiotherapists and clinics and also expand our team with great talent.
2016 was a wonderful year for Re.Flex and we have a lot of important moments to mention. One of them was Startarium where we finished on the second place. It was a huge honor for us to be among the best start-ups in Romania. A short video is now available following this awesome event and captures all of the most important moments! We are there too with Camil Moldoveanu (CEO and Co-founder of Re.Flex) and Andrei Kluger (CTO and Co-founder).
physiotherapy sensors

You can see the VIDEO if you click here

Want to benefit from using Re.Flex? We started the clinic tests so put us in contact with your physiotherapist and subscribe to our newsletter.  

Introducing ReFlex: A wearable smart assistant for physiotherapy rehabilitation

When we talk about people and their needs we must look at Abraham Maslow’s Pyramid of Needs. The first and the most important ones of this whole hierarchy of needs are the physiological needs. This means survival and we can mention as being imperiously necessary having air, shelter, water, food, sleep and health. Having a good health means having a balanced diet plan and making sure you keep your body in shape. It can also refer to recovering lost health. This is where we believe we have something important to say.
We wrote in our previous blog post that physiotherapy is a market that didn’t reach full potential of growth and we pointed out few of the reasons why this happened. It is hard to make an estimation about how much this industry will evolve in the years to follow, but one thing is sure: physiotherapists are taking care of more and more patients and they need something to make their life easier. Clinic owners and insurers need more information about the work of physiotherapists. And so do the patients.

Tech revolution! What we are aiming to improve with ReFlex explodata-1

1) Develop a safe and efficient solution for home recovery Insurance studies showed that 70% of the people are quitting physiotherapy sessions when the pain disappears and they regain their mobility. The reasons are multiple, and we can mention a few of them: cost of treatment, the feeling that they recovered, no more time to dedicate for recovery and the loss of motivation. The worst part is that half of them are able to see the injury reappear in the course of 2-3 years.
After the in-clinical sessions of physical therapy, where the patient in closely monitored by a physiotherapist, there comes the last stage of the rehab which is translated into a home recovery routine, often prescribed on mail or paper and without feedback from the patient. Some clinics from the USA started to charge money for home recovery sessions via Skype calls. This is the time when patients are losing that healthy connection with the recovery specialist and their morale decreases.
reflex By creating a safe environment for the patients to reach complete recovery in the last stage of the process, when it is most needed, we make the population healthier and we help physiotherapists to make better use of their knowledge. The patient will rent the sensors from the clinic and it will be very easy for them to complete the sessions from home, whenever they want. They will be motivated to do it by the physiotherapist, who can remotely monitor their activity and feedback. 2) Upgrade the business metrics. New opportunities Talking with many managers, we understood how hard it is for the physiotherapy clinics to scale. For instance, raising the number of patients per physiotherapist ratio (thus making an employee more profitable), without reducing the clinical outcomes or the service quality is a very hard task. Hiring physiotherapists is also a hard thing to do sometimes. The junior physiotherapists need a lot of time to be trained and to be able to fulfil their tasks and senior physiotherapists are hard to find because every clinic needs them. In order to grow a business like this you must provide the same high quality experience to all of your customers. This needs to be reflected in very strict clinical protocols, with tools that can provide clear KPI’s for the business owners.
Technology can now improve the efficiency of the physiotherapy clinics and help the managers implement their clinical protocol, just like the best clinics in the world do. Being well organised and ensuring that a particular protocol and workflow are pursued by all the physiotherapists, you can deliver the same amount of quality and have happy patients. Happy patients will raise the adherence and more recommendations will come.
3) The quality of the physiotherapist’s service There are cases when the physiotherapist is working with more than one patient at a time, so it’s very hard for them to stay continuously focused on the correct movement for each of the patient’s exercises and repetitions. They need to explain every move more than once, give important details during sessions and also create motivation for the patients.b1 Physiotherapists today need to improve their conversational and psychological skills in order to create and maintain a close relationship with the patient. And this is a big challenge for some of them.   By relying on technology, the physiotherapist can easily monitor the patients during their training and provide them a visualization of the correct movement. To make an efficient motivation with the help of technology he can show the patient his recovery progress. 4) More trust from the insurance companies In many countries, the costs of health insurance policies were raised by the insurance companies. There are even insurers that do not reimburse the physiotherapy sessions and one argument they have for this is that they believe this practice needs more standardization and they did not found a way to monitor how the physiotherapy is done and if the patient achieves complete recovery, in order to be safe from sustaining another similar injury.
The numbers speak for themselves. In the US, 25 out of every 100 patients who do not achieve complete recovery, need surgery. This means more money from the insurance companies to pay in this weak chain link.
72-insurance-companies-software-erp-fm How can these things change and physiotherapy to gain more trust? The clinics should give out activity reports with every insured patient’s recovery status and history. Providing this kind of transparency and reports over the billing and claims process, the insurers will have less reasons to fear the recurring injuries and this could solve a couple of important problems. It will again benefit the entire system. The patients will become more motivated in finishing recovery, in order to get the reimbursement. The clinics will have more patients because their services will be reimbursed. The physiotherapist will treat more patients and have a bigger income. Feedback from partner to partner
You are a physiotherapist or a clinic owner/manager and you believe that technology can revolutionize physiotherapy? Subscribe here and let’s talk. You can be part of a research that will identify the needs of the physiotherapy industry and find solutions to the most common problems. In return, you will get the chance of becoming our clinical test partner, who will receive free sensors and free solution personalization. Act as a research partner with us and you will get the exclusivity in using our solution.

TOP 4 major technology improvements for today’s physiotherapy

We are living the days of a true technology revolution. The entire medical technology industry was estimated worldwide in 2015 to an astonishing 336.2 billion $ market (1). This changed the way the physicians used to work and, today, more than 40% out of them go online during a patient visit and the most popular content consumed is drug reference databases. (2). 86% of the physicians said that they have mobile based technology in their practice for accessing electronic medical records. And this is not all. 94% of physicians use mobile consulting apps while working (3).
Almost all medical sectors joined this revolution and the use of technology increased in the last 20 years. Medicine relies on the use of technology. Imagine diagnosis without an X-ray machine or kidney dialysis without a dialyzer or think about how the digital hearing aid technology is winning the war against the analog technology.
poza1 In physiotherapy, things are not like that. Even though the physiotherapists are doing a great job and reached a level of knowledge that in most countries in Europe is equal to the level of a recovery doctor, with the physiotherapist becoming the first point of contact with the patient, the use of technology it’s still low. 1) Very expensive equipment for most of the clinics In the initial assessment, most physiotherapists are using a plastic goniometer to measure the range of motion of an injured knee or elbow. Some of them see things differently than others and choose to use an electronic goniometer that can read continuously as arms or knees are adjusted, has a better accuracy and can also have a holding function, so they can make sure that they never forget a measurement. The first method is not wrong, but we believe there’s a lot of room to improve. There exists other revolutionary equipment that would help a physiotherapist, for example an Alter-G treadmill that can cost up to 75.000 dollars, but most clinics can’t afford it. 2) Physiotherapists are in high demand. Seniors are hard to find We asked several clinic owners in Europe how the physiotherapy methods evolved in the last 10 years. All the answers were similar and they can be summarized to this: “The methods remained the same. The treatment is the same. The only difference is that now we have acupuncture and massage therapists.”
Physiotherapy is such an important practice and will continue to grow because modern people tend to get less involved in physical activity and have dangerous eating diets and habits. In Germany for instance, in 2013, Eurostat counted 167.000 physiotherapist (4). This means 205 physiotherapists for 100.000 people.
poza2 The need of specialists in this sector is still high, but if you compare it to the dentists (82 per 100.000) and pharmacists (63 per 100.000 people), it is very high. We looked at the number of physiotherapists employed in United Kingdom, Belgium, Estonia, Austria, Czech Republic, Denmark, Finland, France, Greece, Hungary and other European countries and guess what? This number is growing every year. (5) 3) You can measure physiotherapy “What you can't measure you can't improve” (Sir. William Thomson, Lord Kelvin) The use of technology helped a lot of industries evolve and become more profitable. Think about how productive the day of an architect, engineer or graphic designer was, in the days before AutoCAD took over and changed everything. poza3 Ever heard of a AS/RS robot? The archiving industry became a successful business after the implementation of the AS/RS systems (Automated storage and retrieval system). The top archiving companies are moving all the paper files online to be accessed at any time by the customer’s employees when they need to find specific information, and invest in the AS/RS robots to deliver any paper file from the archives in no time. The same technology is used in distribution organization’s warehouse. Optimizing the retrieval system increased the storage density, decreased the labor costs and helped them improve the order accuracy. poza4 Another example to look at is the industry of financial services. Those days when tasks were handled with human interactions, big computers and paper money are long gone. The digital interfaces revolution has made finance industry become in 2015 the second most profitable sector in the world, after health technology, according to Forbes (6). 4) A hard business to scale The success of a physiotherapy clinic is in direct connection to the quality of services provided by the employees. To grow and to move the clinic into a bigger location or open another clinic under the same brand, one should ensure that the quality of service fits the standards, so there are lots of other things to take into considerations when making such a big step. There are other ways of increasing revenues and helping physiotherapists gain more experience by treating more patients with ease and technology can help. There are ways to scale as a business and even though it might seem hard for a manager to boost revenue with a minimal increase in operating costs, it isn’t. That’s why we created ReFlex – a smart assistant for the physiotherapy process and a product that aims to help the entire physiotherapy chain: patients, physiotherapists, clinic owners and even insurance companies. poza5 ReFlex is a set of wearable motion detection sensors together with a mobile app and a web platform. The sensor can track, monitor and analyze every movement done by a patient struggling with a hand, leg, back or shoulder injury. It will identify the exercises they are doing and it will also count them. It can also detect and signal dangerous behavior or the limitations set by the physiotherapist in terms of motion, angles, speed and trajectory. A research into physiotherapy! Sign up to get it for free To understand from all perspectives the needs of patients, physiotherapists, clinic owners and insurers, we talked with our highly skilled advisors. Our arguments were validated, but we wanted to be 100% sure, so we decided to dig further. We set for ourselves the challenge of taking interviews from 100 clinics worldwide (owners and physiotherapists), 100 patients and 100 insurance managers to find out what their struggles are and how we can help. After the first stage of interviews, from Hong Kong to Montreal and from Bucharest to London, we have found out the main aspects we must focus on and how ReFlex can solve these problems. poza6 All the important data we collected will be part of a research paper. To find out how the best physiotherapists and clinic managers are handling their problems you can SIGN UP here and you’ll receive it on your e-mail when it’s ready.